Integrated Systems Europe 2017 is in the books — and we couldn’t be happier with this year’s results (not to mention what’s already in the works for 2018).
And out of all the takeaways from our annual trip to Amsterdam, the one that I find most satisfying?
The show keeps outgrowing the venue.
Last year, we sold out of the available exhibit space of just over 42,000 square meters. As we asked for rebookings during our show in 2016, existing exhibitors contracted for just over 45,000 square meters. There was a new building in construction that would accommodate the additional requirement for space, but throughout the year nearly 3000 more square meters of additional exhibits signed on.
This necessitated us to build a heated tent to accommodate the demand.
The growth in exhibitors correlated directly with increased attendance: Registrations for this show were tallied at nearly 73,500. (That’s a growth of 16% overall.)
At rebook from Wednesday through Friday, we had contracted for 107% of the ISE 2017 exhibit space. That means that for next year’s ISE show, our exhibitors have contracted just over 50,000 square feet of exhibit real estate. We will accommodate this space requirement with another tent (or two or three!) in the front parking lot of the RAI Amsterdam.
Additionally, mention must be made of the success of CEDIA Training at ISE, which hit multiple home runs this year. Some highlights:
- 39 courses in total — our largest education program to date
- 11 new instructors
- A total of 859 attendees for all CEDIA education at ISE (up markedly from 381 in 2016)
While it goes without saying that we couldn’t pull off an event of this magnitude without an assist from our partners at InfoComm, I’m especially proud of the sweat and brainpower that our (now global) CEDIA staff pours into ISE. It’s especially gratifying to see the effort translate into concrete numbers that we can share with those in our industry and beyond.
Thanks once again — and we’ll see you all in 2018. Vin Bruno is the CEO of CEDIA.