The Home Technology Alliance (HTA) is a partnership between NAHB and the Custom Electronic Design Installation Association (CEDIA) that was formed to position the housing industry to effectively meet the growing consumer demand for home technology and provide maximum return on investment in the new home building and remodeling process.

CEDIA members are comprised of electronic systems contractors (ESCs) who specialize in designing and installing complex networks that support the sophisticated home technologies. The growing trade of ESCs coordinate design, product ordering, installation, wiring and timely work flow among all trades.

Builder Benefits of Regularly Offering Home Technology Products and Wiring Packages:

• Provides buying incentives for potential homeowners through:
  • Maximizing homeowners’ investment
  • Increasing speed of future home resales
  • Enhancing lifestyle with home comfort systems
  • Providing management of energy consumption
  • Offering provisions for high speed Internet access
  • Preparing the home for updated wiring services for new technologies
• Differentiates and improves builder product offerings and customer service
• Ideally positions all trades to capitalize on margins created by this growing consumer demand

The HTA is committed to:

• Improving work processes and trade relationships to increase residential profit margins and customer service
• Providing information and education on home technology to the housing industry
• Integrating home technology products and structured wiring as a regular part of residential product offerings
• Tapping and maximizing revenue streams from new products and services demanded from tech-hungry home buyers

Please visit www.nahb.com/HTA or contact Germaine Palangdao at gpalangdao@nahb.com or (800) 368 - 5242 x8498 for more information and to sign up for the HTA newsletter.