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Business: Introduction to Sales (ESCR100)

Build a successful foundation for your sales career by learning to identify your customers' communication styles and formalize your sales process.

CEU Value: 1.5

Lay down a foundation for your sales process. In this course, identify and analyze the diverse range of customer and sales styles. Learn ways to quickly spot a customer’s communication style and adjust the sales approach to fit their needs. At the conclusion of this course, you should be able to:

  • Describe the three steps in the sales process
  • Describe the characteristics and benefits of using consultative selling techniques
  • Identify cues that indicate a potential client's communication style and ways to adapt selling technique to address the style
  • Identify your sales style and factors that influence the buyer’s decision
  • Explain the importance of a consistent selling process


Class Schedule Class Schedule
Prerequisites Prerequisites
Class Schedule for Introduction to Sales (ESCR100)
Date Type
Calendar Online
Online eCourse