INDIANAPOLIS (Jan 7, 2018) – CEDIA has named White Good, a full service MARCOM agency, as its agency of record effective December 1, 2018.
White Good will collaborate with the CEDIA marketing team to continue driving awareness of the association and to further strengthen and elevate the critical role connected technology, CEDIA and its members play in the design/build industry.
“White Good’s niche expertise and relationships in the design and construction industry makes our partnership an excellent and obvious fit to support CEDIA’s strategic goals,” says Cris Pyle, vice president, marketing and industry relations. “We are ready to boost CEDIA’s position as the connected technology resource for modern residential designers, builders and remodelers, and partnering with White Good is a way to accomplish that goal.”
“We are honored and pleased to be named as the CEDIA agency of record,” said Sherry Qualls, president, White Good. “We had the pleasure of being named agency of record for the CEDIA Expo in the winter of 2018. Aligning communications strategies for the show and the Association will be top of our agenda, especially as it pertains to connecting residential design and construction with integrated technology pros. It’s an exciting time.”