Since the 1970s, the Baby Boom generation has largely defined the housing and
home improvement industries nationally. However, the millennial generation — the
largest demographic group in our history — is just entering the market, and
promises to fundamentally reshape it.
This presentation will look at how millennials make their home improvement
decisions, what types of projects they are likely to undertake, and how their
involvement will fundamentally reshape the industry for the next two
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