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Recent surveys show that 45% of Americans either own “smart home” technology or plan to implement it in the near future. As realtors embrace the smart home market, they will prepare new and updated business models that will incorporate more than just pretty pictures into their marketing plans. Marketing smart home features will now help their clients improve the quality of their lives, and the way that they live in their homes. They will assist them in finding homes that will help them feel secure, entertained, and able to live more healthily and efficiently, and possibly remain in their homes longer.



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CEU Value: 0.5

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