ISE 2019, Day One

Ed Wenck | Feb 05, 2019

Mike Blackman, managing director of ISE (Integrated Systems Europe) 2019 spoke just before the opening ribbon was cut at the Amsterdam RAI on Tuesday morning. After a nod to CEDIA’s 30th Anniversary celebration and a look at some of the incredible content projected onto a nearby hotel – as well as a bright, ever-changing light sculpture by keynote speaker Bart Kresa (BARTKRESA Studio) – Blackman broke down the numbers:

  • ISE encompasses 57,000 square meters of floor space featuring 1304 exhibitors
  • 218 of those exhibitors are from China, more than any other country (Germany’s next, followed closely by the U.S., each with more 160)
  • 73,000 attendees were signed up to walk through the doors on Day One, with more than 81,000 total expected by the end of the show
  •  Of those guests, nearly 40% were first timers.


To get to the wing of the floor dedicated to residential tech, visitors pass between two CEDIA booths, one of which plays host to the CEDIA Talks. Michael Heiss covered the key points of 5G as it’s being rolled out worldwide, while Sam Woodward (Lutron) gave a bullet-point breakdown on human-centric lighting, noting that since the modern human spends something close to 90% of his or her time indoors, the need to “re-establish a connection to the outside world” with both proper shading and the correct adjustment of interior light was paramount. (Heiss and Woodward’s topics have both been covered by each man in different CEDIA podcasts.)

The day’s most mind-bending presentation was a talk on the "spatial web" by Rich Green (Rich Green Design), a long-time CEDIA volunteer who’s based in Palo Alto, CA. Green says, simply put, that we are a mere three years away from the “single most important development in the history of tech.” The pieces are in place for the ultimate dissolution of the line between physical and virtual reality. After an epiphany triggered by the work of Peter Diamandis, Green says he’s begun to realize how profound an impact of the spatial web will have on human activity. It’s way beyond entertainment – imagine, for example, being able to send a new tech to a virtual rack building class, based in a digital world that can perfectly copy every human sense, even touch.

The formula for this – which makes it clear that all the technologies we need to make this happen, from 5G to edge computing to Blockchain computing – are now available and ready to be integrated into the Web 3.0.

IoT + 5G + Edge + Blockchain + AR + AR Cloud + AI

+ Imagination

= The Spatial Web