
For owners of any housing-related business, the ability to generate leads always has been, and always will be, a critical component of success.
Many business owners employ the same basic lead-generating tactics such as direct mail, jobsite signs, email blasts, newsletters, door hangers, “get a quote” buttons on their websites, radio ads, and many more like this. Much of it becomes background noise to the busy lives of homeowners.
To stand out from the crowd and generate fresh leads from a different corner of the prospect pool, try these not-so-ordinary lead-generation techniques.