Terry Coffey
Aug 05, 2013

In this world we strive for perfection. Perfection in our daily lives. Perfection in product design. In performance.

But what is perfection? It means different things to different people. Sometimes what is imperfect to one person is perfect to another.

There is a spot about 4:07 into the Beatles’ classic “Hey Jude” (at least it’s there in my copy), just after Paul has started screaming. He sounds over-modulated. In my former life as a public radio reporter and producer, we would have said he “buried the needle.” Then the other Beatles proceed to get into the action and go a little hot themselves. At least it sounds that way to me.

If they’d been in a studio in 2013, would the producer have A) allowed that to happen, or B) had them re-take it? In pursuit of “perfection”? Hopefully the answer is “A,” because if the answer is “B,” perfection would actually have been lost – at least to me. Because it is there – in that moment, that primal, raw, heart and soul expanding place – where the perfection of “Hey Jude” is reached. For me. Not for you, maybe. Maybe you hear that (if in fact you’ve ever noticed) and say “they could have fixed that.”

There can be a similar argument in choosing a projection screen. For years, just about everything was simple 1.0 gain matt white. That’s it. A plain white screen and an image projected onto it. Actually not perfect in a great deal of settings, but perfect in many and good enough in most.

 Then we started developing surfaces that would work better – maybe even perfectly – in various environments. Gray materials to improve contrast and make the colors more vivid. Ambient-light-rejecting materials to make the image better even with lots of lights on. Materials to work better for 3-D, 4K – you name it. We spend a lot of time in our testing lab at Draper measuring all sorts of performance criteria, so I can tell you for certain – in each instance, in an effort to make a screen viewing surface the perfect solution in one setting, we make it imperfect for other uses.

But that’s fine.

In fact, it’s more than fine. It’s perfect.

Because there can’t and shouldn’t be one-size-fits-all solutions for screens – or for any other electronics for that matter – because one size doesn’t fit all. You want your screen to pop the colors in a narrow room. I want mine to give a vivid image no matter how far off-axis I’m sitting.

You may want pristine and flawless. I want soul. Your perfection may be found in numbers and readings on test equipment. Mine is in emotion and connection.

That’s the great thing about projection screens. There’s one for every need.

That’s also a great thing about CEDIA EXPO as a whole. Whatever your sense of perfection – whatever floats your boat and gets your goat and bridges your moat and hangs your coat – will be there. Audio? Video? Controls? Networks? Basic? Advanced? Loud? Soft? Bright? Dim? You got it!

To find your perfect CEDIA experience, check out the CEDIA Attendee Resources page. Oh, yeah, and if you haven’t registered for CEDIA EXPO yet, click here to register and use code CT9 for your free pass.

All set? Perfect!



CEDIA blog posts are intended to provide general information and should not be regarded as legal opinions or advice.

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