Getting in on that New Home Biz

May 03, 2016

Over the last couple months, there have been some awesome stories about manufacturers partnering with home builders to offer home technology solutions in new builds. Fulton Homes selected Clare Controls as the smart home standard for 500 homes in Arizona (full story here). Home builder Taylor Morrison out of Houston has been working with Legrand since 2012, and their Interactive Home 2.0 is now considered a standard feature rather than an option (full story here).  

These stories are exciting for our industry and are pushing consumer awareness of our solutions forward. As you read these stories, you may wonder how your company can get in on that new home business.

If you’re starting from the ground floor, it can be intimidating to think about how to go about establishing relationships with builders, architects, real estate agents, and interior designers. However, these partners are critical, according to a recently released report from CTA; The number-one way builders find installation contractors is through referrals (83 percent) such as architects, real estate agents, and other builders.

The time to start building relationships is NOW, and CEDIA can give you the tools you need to be successful as you start reaching out to this group.

Becoming a CEDIA Outreach Instructor (COI) is your key to fostering new industry partnerships, which could lead to growing your profits and becoming your contacts’ go-to expert for all things tech. Being a COI enables you to deliver relevant (CEU-approved) technology education to design and build professionals in your community.

Before you become a COI, you must take and pass the "Train the Trainer" course. This course prepares you to present CEU-approved education to local design and build trade partners and provides you with presentation techniques, best practices for class preparation, and much more.

Getting in on that new home biz can happen quicker than you think. The COI Train the Trainer course has a few offerings coming up, including one at CEDIA 2016 as part of new Tuesday Training — book starting June 8 at cedia.net/show to reserve your seat!

If you’re looking to start generating new business now, CEDIA will offer a COI Train the Trainer course at the Lutron Global Specification Office in New York on May 20, 2016. Registration is open.



CEDIA blog posts are intended to provide general information and should not be regarded as legal opinions or advice.

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