Train the Trainer: Becoming a COI, Part 2

Ed Wenck
Jun 28, 2017

NOTE: In Part 1 of this article, we focused on "Ground Rules and Readiness." on the road to becoming a CEDIA® Outreach Instructor. You can read Part 1 here.

Different Audiences, Different Learning Types

As we begin to break down the different types of learning – and learners – Ward breaks the group into three subsets. Each group will talk about a potential audience; builders, architects, interior designers. What motivates each group? What’s their view of tech? And what do we think they’re primary learning “style” might likely be?

I’m sitting with the group that’s trying to determine what makes architects tick. The motivator for that bunch, we concur, is informed by a pride in the work. A good architect wants to be a great architect – prestige is key. Example: A feature story on their work in Architectural Digest is a likely goal. (Later, when we share our results with the rest of the groups, we’ll note that architects also pride themselves on their hand-renderings – even in the era of computer assistance.)

Their view of tech? We reckon it’s improving, especially now that the CEDIA channel has the ability to automate the lighting that heightens the visual impact of their buildings. And the style of learning most likely to be exhibited by those in this field? They’re visual learners – and Ward is reminding us that we need to know how we learn so that we can adjust our inclinations to match an audience.

After learning about the other types of learners – auditory, kinesthetic, the “readers and writers” – Ward introduces us to a pyramid of education, a graphic with levels of knowing called “Bloom’s Taxonomy of Learning.” The widest part of the illustration, the base of the pyramid, is Knowledge; next is Comprehension, then Application, and on through more levels until the narrow tip ends in Evaluation. For our purposes as instructors-to-be, Ward stresses that we pose questions that form the bottom of the pyramid: define this, put that in your own words, so on. Asking for the prediction of outcomes at this early stage – leaping up the chart to Evaluation – won’t work. You’ll lose your audience.

Ward then moves from concept to practice; now we’re talking about the nuts and bolts of public speaking: eye contact, preparation, engagement. Asking questions. Adding inflection. Ward’s loading the toolkit for every member of the class.

Tomorrow, every member of the class will have an audition for the group, complete with feedback: a 10-minute trial run at a CEDIA presentation.

Find Part Three here.

COI Train the Trainer Course

The “Train the Trainer” Course will be offered In Denver on March 16, 2018.

Register here.



CEDIA blog posts are intended to provide general information and should not be regarded as legal opinions or advice.

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