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How They Did It: More Experience Than Showroom

Ed Wenck
Mar 01, 2018



When it came to picking a 2017 CEDIA Award Winner in the "Showroom" category, CEDIA’s judges were effusive in their praise for this retail space by Starpower that illustrates how integrated technology can work in any room of the modern home.

They said:

“This showroom is all about user experience …

It displays a leadership position in the industry …



It’s more than integration; it’s a real retail, one-stop shop …

It’s less tech-geek, more showmanship …

If you’re a salesperson, this is where you’d want to bring a client.”



This Texas showroom is a sprawling experience designed to give the end user a look at smart tech installed in nearly every part of a connected dwelling: from kitchen to two-channel station to family media room to dedicated theater, the look and feel of the showroom makes it easy to imagine a custom install in one’s own space. The showroom’s racks are at once functional and aesthetically pleasing. Even spaces like the normally pedestrian laundry room are elevated with modern marvels. Long story short: This is 15,000 square feet of aspirational, yet attainable, luxury.



The passion, thoughtfulness, and inspiration that went into this glittering retail location was evidenced by Starpower’s enthusiasm when they discovered they’d won top honors. On the night her team received their trophy, Starpower’s Brandi Thompson was thrilled: “It’s amazing – we’re ecstatic,” she said.



Starpower Southlake Showroom
1600 E. Southlake Blvd.
Southlake, TX 76092
USA
817.421.3300
star-power.com
CEDIA Member Since 1999



PRODUCTS REPRESENTED INCLUDE:
Bose
Crestron
D-Box
EPSON
Harman
Integra
James Loudspeaker
JVC
Kaleidescape
Klipsch
LG
Marantz
Middle Atlantic
Martin Logan
Paradigm
Pioneer
Salamander
Samsung
Screen Innovations
Sonos
Sony
Stewart Film Screen
SunBrite
SVS
URC




1 Comment

  1. 1 JJ Canon 01 Mar
    Beautiful showroom. I've got to stop by next time I'm in town.  

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CEDIA blog posts are intended to provide general information and should not be regarded as legal opinions or advice.

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