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I AM CEDIA: Enrique Granados, Inteliksa

CEDIA
Apr 30, 2018

Who are you?

My name is Enrique Granados, and I am Director of Inteliksa. We are located in Mexico City and serve the entire country.

Give us some background on the company.


Inteliksa was born in the garage of my father’s house more than 30 years ago. In those days, my father was dedicated to the repair of electronic equipment. That was the basis of our company. Over the years, in the early ’90s, we moved into custom installation, mainly for houses. Since then, our company has participated in hundreds of residential and commercial projects. Today, we also serve other business areas such as refrigeration and energy efficiency for supermarkets.

It sounds like you’ve been at this quite a while.

I was literally born doing this. Since we were kids, my brother and I helped dad in his business. At 15 years old, we were already executing, managing, and installing complete residential installation projects. I have been doing this for 20 years.

What’s your favorite project and why?


My favorite project is undoubtedly Villa Cristina in 2008 — it was our first "big league," six-figure project. That integration was a perfect combination between a technology-loving client, a daring architect, and an innovative company. It included more than 32 audio zones, 22 video areas, five home theaters, fully integrated controls, and more than 70 km of cable. Between us, we created a dream house in Acapulco Bay. It was our first finalist project in the annual CEDIA Awards.

Which home technology do you consider the most important today and why?

In recent years we have experienced a technological revolution. Without a doubt IP-based technology is and will be a reference for the foreseeable future. The importance of having everything connected will make our lives simpler and more productive.


I was literally born doing this. Since we were kids, my brother and I helped dad in his business.



How long have you been a CEDIA member?


Since 2003.

What do you consider your biggest achievement as a CEDIA member?


We have won several CEDIA Awards — this drives us year after year to keep our company at the forefront. But my biggest personal achievement as a CEDIA member has been to include CEDIA as an education program in one of the leading universities in Mexico. (Find more info on this below.)

Which CEDIA benefits do you take advantage of the most, and why?

Education and the annual CEDIA Expo are key, but for me, it’s mainly about networking — being in constant contact with manufacturers and colleagues in the industry.



You mentioned education — what courses have you taken?


In the beginning I took all kinds of courses and certifications that focused on technical skill. In recent years, I’ve concentrated more on strategic courses of business management and sales. Honestly, I’ve lost count of how many courses and certifications I have taken.

What’s the biggest issue for home technology businesses today, and how can they deal with it?


The evolution of technology has made many solutions more affordable to the average consumer. The control of houses has been simplified, which some people believe has diminished our industry, but I disagree. As entrepreneurs we must evolve together with technology: our industry must be professionalized in every way. Customers look for companies that provide solutions and excellent service.

If there was one thing you could change in the industry, what would it be?


Eliminate unprofessional companies that damage our industry. When they do a bad job, they give people the impression that an automated house is a headache, when in fact it has become a pleasure for its inhabitants — even a necessity.



If you weren’t in the home technology sector, what would you like to be doing and why?

I love sports. I would have liked to have dedicated myself professionally to cycling.

What does 2018 hold for your company?


We face every year in a positive way — so I think it will be a great year for Inteliksa and the entire industry!



Enrique and CEDIA’s Contributions to Universidad del Tecnologico de Monterrey

After a pilot program was launched using CEDIA’s educational materials, Enrique was invited to teach courses on residential and commercial automation. Enrique tells us:

“I had a big challenge: Build the course content from scratch, search for bibliographical references, and find a textbook for the class. CEDIA gave me the building blocks of the course — through the book “Fundamentals of Residential Electronic Systems,” it was possible to create a course that would serve as a reference to students interested in the world of technology as it applies to homes and commercial spaces. Today, there are about 100 students who have taken the subject and some of them are already working in Mexican integration companies, all with the educational base CEDIA has provided.”



Inteliksa

www.inteliksa.com

Autopista Mexico - Queretaro 3069-C

Int. 3B San Andres Atenco

Tlalnepantla, 54040, Mexico

@Inteliksa




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CEDIA blog posts are intended to provide general information and should not be regarded as legal opinions or advice.

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