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How They Did It: Hanson Audio Video Showroom

Ed Wenck
Dec 13, 2018



This 5,600-square-foot, $1.35 million “experience center” is designed “to educate and inform our various stakeholders (customers, employees, builders, designers, architects, community) regarding brand quality and what makes our key manufacturers the best in the world,” according to Hanson.



To that end, features include a “house within a showroom,” to illustrate technology integration in a real-world setting. Beyond the rooms of the “home” (including a kitchen, bedroom, living room, and many more), other display areas include “various approaches to things: for example, speakers are shown as floor standing, bookshelf, in-ceiling, in-wall, invisible; and in various sizes to match lighting, quality differences by room, etc.” and “an array of products that provide a good, better, best and ultimate selection to accommodate most budgets.”



Key vendors are represented with video tours of their factories, exploded views of the products, and careful explanations regarding the aspects of those products and how they differ from other, similar devices. Hanson also provides the history of their relationship with those vendors, so visitors understand exactly why the specific products are being offered.



Hanson adds that the showroom reflects a fundamental company philosophy: “We don't sell products and services; instead, we help people buy products and services.” Hanson Audio Video won the 2018 CEDIA Award for Best Showroom (Americas) for this Cincinnati masterpiece.



Hanson Audio Video
10800 Montgomery Road
Cincinnati, Ohio 45242
USA
513.563.0444
hansonav.com
CEDIA member Since 2007



Industry Partners:

Justin Doyle
J. W. Doyle Construction
Role: Builder

Hanson Troy (CEO, Creative Director)
Hanson Audio Video
Role: Architect

Diane Hanson
Choice Consulting
Role: Interior Designer

Greg Hanson (COO, CFO, CMO)
Hanson Audio Video
Role: Specialty Consultant



EQUIPMENT LIST

Audeze
Aurender
Boulder
Control4
Bowers & Wilkins
dCS
Devialet
Focal
Grado
Jenn-Air
Kaleidescape
LG
Lutron
Magico
McIntosh
Moon
Nordost
Pakedge
Paradigm
Roon
Rotel
Samsung
Seura
Sonance
Sonos



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CEDIA blog posts are intended to provide general information and should not be regarded as legal opinions or advice.

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