CEDIA Leadership Series

This new virtual leadership series is an engaging three-part event with the theme of “Financial Success and Growth for the Leader: 2021 and Beyond.”

Each day of the series — November 18, December 9 and January 27 — will feature three separate hour-long segments designed to provide integrators a needed opportunity to take a step back from working IN their business to working ON their business.

The CEDIA Leadership Series will focus on topics including personal branding, growth, scaling, economics, market data, technology, culture, trends, and innovation.

CEDIA Members will receive priority pricing and attendees bundling all three days will receive special rates, as well as three months free access to the Bob Earth community..

Upcoming Sessions

Check out the videos below to discover what you'll learn in each session.

27 January 2021

09:00 EST 14:00 GMT

PRODUCT INNOVATION

09:00 EST 14:00 GMT

PRODUCT INNOVATION

Presenters: Linzi Boyd and Darren Shirlaw

Whatever products you were selling heading into the recession are not the only products that you will see through the recession, and beyond. You have to innovate. New products are needed to attract customers and clients, as well as a new pricing strategy, often bundled with the core product.

Product innovation through a recession WILL create growth.

Are you ready to innovate your products and pricing for the next phase of growth?

9:45 EST 14:45 GMT

CONSUMER PREFERENCES IN TECHNOLOGY

9:45 EST 14:45 GMT

CONSUMER PREFERENCES IN TECHNOLOGY

Presenter: Mollie Carmichael

Mollie Carmichael presents on consumer preferences in technology.

Output of the session:

Gain knowledge about how different consumer demographics respond to technology.
Understand the most important technologies to invest in now and in the future.

11:00 EST 16:00 GMT

TURN YOUR PROFILE INTO AN ASSET

11:00 EST 16:00 GMT

TURN YOUR PROFILE INTO AN ASSET

Presenter: Linzi Boyd

Personal brands create the human face of an organization. With today's customer placing more trust in people than corporates your personal profile could be one of your business’ best assets.

A strong personal brand can help your customers connect with the human face of your organization. The personal brand of a founder plays an important role in defining your brand culture. It helps create an emotional value system that can be shared throughout the business, building a legacy beyond fame, a purpose beyond profit.

Output of the session:

Learn how to connect the macro voice of the business brand with the micro voice of the employer brands to pull the market to you.
Influence the market by becoming an influencer in your industry.
Increases customer engagement through leveraged target groups.
Understand how to attract more clients with your profile to drive more revenue growth for the business.

Now Available On-Demand

UNLEARN TO RELEARN

NEW SKILLS FOR A MODERN WORLD

UNLEARN TO RELEARN

NEW SKILLS FOR A MODERN WORLD

Presenters: Linzi Boyd and Darren Shirlaw

When a recession first hits, it creates a human response not just an economic one. The first businesses to let go of fear create the fastest growth. Driving communication builds momentum and increases productivity with the team, building the business up together, to create what we describe as Brand Culture.

How are you unlearning to re-learn new skills for a modern world?

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21st CENTURY BUSINESS TRENDS

Presenters: Linzi Boyd and Darren Shirlaw

This session focuses on the top three trend lines of today, driven from societal trends, economic trends, and consumer trends. Then delves into how to make these relevant to your own business.

How will you overlay the trends in society today to move yourself and your business into a future gap? You must adopt a 21^st century mindset.

Output of the session:

Learn how to move away from B2B and B2C to B2P
Recognize how to move the business from sales led to brand led
Realize the connectivity of people brands and business brands

WATCH NOW

U.S. ECONOMIC OUTLOOK

Presenters: David Brown; Kimberly Byrum

David Brown gives high level update on single family market and Kimberly does overview of multifamily.

Output of the session:

Identify the factors impacting the housing markets so you can build a strong strategy that addresses the biggest challenges of the future.
Understand your clients’ concerns so you can be a strong partner.
Learn about the links between the single family and multifamily housing markets, how they support and drive each other.

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REGIONAL HOUSING MARKET UPDATES

Presenters: Ben Sage; David Brown; John Covert

Market updates divided into three USA regions. Ben Sage on East Coast markets, David Brown on Central and John Covert on the West.

Output of the session:

Understand the intricacies of your local markets with solid data to drive your business plan.
Prepare for market swings that might present challenges, risks or opportunities for business in the next year.

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BRAND DNA

Presenter: Linzi Boyd

Overview of how to audit your business to understand where the gaps are in your business to grow and scale. True growth impacts everyone and everything in your ecosystem and with real impact comes real change. What is your formula for growth? Prepare your business for next stage growth.

Output of the session:

Understand your “formula” for growth which covers the key topics of Brand, Product, Channel and increasing Sales.
Understand how to better assess your business and its ability to grow, you will produce a roadmap to understand your gaps for growth

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FIND YOUR BUSINESS FORMULA

Presenter: Linzi Boyd

Output of the session:

Understand your “formula” for growth which covers the key topics of Brand, Product, Channel and increasing Sales.
Understand how to better assess your business and its ability to grow, you will produce a roadmap to understand your gaps for growth

VIEW NOW